What better way to celebrate London Design Week than with the launch of The Rug Company’s new showroom in partnership with Sir Paul Smith? As one of The Rug Company’s very first collaborators, Sir Paul Smith, alongside CEO James Seuss, kicked off the evening by declaring the space officially open with a ceremonial (striped, of course) ribbon cutting. Explore the photographs from inside The Rug Company’s Design Centre Chelsea launch event.
James Seuss, CEO at The Rug Company & Sir Paul Smith
Samantha Todhunter & Emma Elles-Hill
Guests, including designers, collaborators, editors and industry tastemakers, discovered the new showroom adorned with a preview of Sir Paul Smith’s latest designs. The iconic kaleidoscope aesthetic did not end there; Smith's Prisma rainbow motif echoed across the colourful florals, DJ booth and ribbon-decorated champagne glasses.
Pip Rolfe, Eva Kerr, Susie Atkinson & Stuart Ellis
Allen & Alexandra Snowball
Dalia Beciute & Maria Vittoria Boni Cerri
Jackie & Amy Fisken
